diff --git a/src/lib/counter.ts b/src/lib/counter.ts
index 938dfd2..b82e49e 100644
--- a/src/lib/counter.ts
+++ b/src/lib/counter.ts
@@ -165,6 +165,14 @@ export const counterConfigs = new Map([
     type: ConfigType.String,
     default: '**%user** has %action the counter by **%amt**.'
   }],
+  ['messageTemplateIncrease', {
+    type: ConfigType.String,
+    default: ''
+  }],
+  ['messageTemplateDecrease', {
+    type: ConfigType.String,
+    default: ''
+  }],
 
   // these ones are fake and are just stand-ins for values defined inside the actual counters table
   ['emoji', {
@@ -204,7 +212,12 @@ export async function updateCounter(bot: Client, counter: Counter, value: number
 export async function announceCounterUpdate(bot: Client, member: GuildMember, delta: number, counter: Counter, value: number) {
   const channel = await bot.channels.fetch(counter.channel) as TextChannel;
 
-  const template = await getCounterConfig(counter.id, 'messageTemplate') as string;
+  let template = await getCounterConfig(counter.id, 'messageTemplate') as string;
+  const templateIncrease = await getCounterConfig(counter.id, 'messageTemplateIncrease') as string;
+  if (templateIncrease !== '' && delta > 0) template = templateIncrease;
+  const templateDecrease = await getCounterConfig(counter.id, 'messageTemplateDecrease') as string;
+  if (templateDecrease !== '' && delta < 0) template = templateDecrease;
+
   const anonymous = await getCounterConfig(counter.id, 'anonymous') as boolean;
 
   const embed = new EmbedBuilder()
@@ -214,6 +227,7 @@ export async function announceCounterUpdate(bot: Client, member: GuildMember, de
         .replaceAll('%user', anonymous ? 'someone' : member.toString())
         .replaceAll('%action', delta > 0 ? 'increased' : 'decreased')
         .replaceAll('%amt', Math.abs(delta).toString())
+        .replaceAll('%total', value.toString())
     )
     .setTimestamp()
     .setFooter({